EN
5 minutes
11/7/2025
In today’s digital travel market, most customers never call travel agencies or visit offices anymore. Travelers book tours online, and they start their journey on comparison platforms. If your tours aren’t listed where customers actively search and book, you’re losing thousands of potential customers every single month.
According to an Outbox survey conducted in 2024, approximately 70 percent of Vietnamese travelers plan their trips independently or self-book services rather than purchasing full packaged tours through traditional channels. Their first step is almost always accessing comparison websites to check prices, read reviews, and explore detailed itineraries from multiple providers simultaneously.
Platforms like Traveloka, Klook, and Booking now attract over 83% of global travelers when booking accommodation and tours. If your tours aren’t on these sites, customers will easily choose competitors with transparent pricing, clear information, and solid reviews.
Travelers visit comparison platforms with clear intent: they’re ready to find and book a tour. They’re not casually browsing but actively comparing options, reading reviews, and prepared to book immediately. This audience has significantly higher conversion rates compared to random website visitors.
According to Booking research, 58% of global travelers prioritize tours with positive reviews and genuine feedback from previous customers. Comparison platforms allow customers to leave reviews and share real photos after their trips. This independent verification of your tour quality is more powerful than any advertisement you could create.
Instead of running separate advertising campaigns across multiple channels, being on comparison platforms lets you reach diverse customer segments at lower cost. These platforms already command massive traffic, so you simply need to optimize your tour listings to stand out.
Unlike traditional OTAs that charge high commissions and retain customer data, modern comparison platforms allow you to maintain full control of customer information. You can track, analyze, and nurture these customers over time, increasing their lifetime value to your business.
Before listing on any platform, ensure all details are thorough and precise. Include day-by-day itineraries, destinations, activities, meals, accommodations, and transportation methods with full descriptions. Price should be broken down by season, group size, and room type. Images must be sharp, authentic, and not over-edited.
Tours with comprehensive, transparent information typically rank higher in search results and receive significantly more bookings.
Whenever market conditions or schedules change, update the platform immediately. Outdated information erodes customer trust. Additionally, refreshing prices and promotions helps your tours remain visible and competitive in search rankings.
When customers ask questions, reply within hours, not days. Fast response times not only help close sales but also improve your reputation on the platform. Tours with strong response ratings consistently rank higher in platform recommendations.
After tour completion, send email or message requests asking customers to leave reviews and share photos on the platform. More positive reviews significantly improve your tour’s ranking and visibility to other potential customers.
Periodically offer special promotions, discounts, or bundled packages available only to customers booking through the comparison platform. This strategy not only attracts new customers but creates urgency, encouraging faster booking decisions.
When your tours appear on multiple platforms simultaneously, management becomes complex. You need a centralized system to manage all tours, track bookings, update statuses, and respond to customers without juggling multiple browser tabs.
A CRM platform designed specifically for the travel industry lets you handle everything from a single dashboard, saving time and preventing errors. Research from MarketsandMarkets indicates that IoT technology in the travel industry market is projected to reach $12.17 billion by 2026, reflecting strong momentum in digital transformation.
The online travel market is expanding rapidly. Travel companies that establish a strong presence on comparison platforms early will gain significant competitive advantage. Prepare your tour information, select the right platforms, and begin reaching customers where they’re actively searching.