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Super Travels was first established in 1978, and began to reorganize itself and embarked on a new journey since 1996. Over a span of 20 years, the company grew from its initial nine staff members to hundreds of employees today. From being a travel agent operating solely in the Chinese market, the company evolved into an international travel agent with a myriad range of global tour packages. Taking a step ahead, the company grew from a traditional travel agent into an enterprise comprising of companies in diverse industries and background, thus deriving its competitive edge and establishing it as an acclaimed brand.

With Singapore being its operation hub in the global market, Super Travels have scored a number of accolades in its pursue for high service qualities and competitiveness. Since its introduction, the company has developed plans for shares in the worldwide market. Today, the group has built up its own service centres in many regions including Eastern Europe, Western Europe, America, Asia and China. The company endeavour to provide the best tour packages to the market to achieve its vision of the “Best Itinerary, Best Price, Best Service, All at Super”. Specialising in innovation, the company is often a market leader in opening new tour markets and is among the first in establishing many new creatively designed travel packages.

In today’s fierce competition, human capital is the key to the growth and development of the company. Thus, the company often spent years developing new talents with its customized training programs. Ranging from product knowledge, service quality to aptitude; professional mannerisms to problem solving, the program has developed countless talents over the last twenty years, thus delivering professional travel consultants into the industry. Some of these individuals have also taken further to carve their own path in the industry, but they remain proud of being a “Super graduate”. A doctrine of customer-first, strict discipline, professional knowledge and caring services ensure that the employees maintain excellent service level. The continuous discovery of new global market trends, combined with market analysis, allows the company to enhance “minimum spending, maximum enjoyment” value in the travel packages, therefore creating opportunities for people to travel more.

For Super Travels, awards and achievements do not define the endpoint of the business. Rather, it is the driving force that inspires continuous innovation and the commitment to uphold the company’s vision. Super Travels aspires to be the ultimate companion for travelers to visit the corners of the world.